Alliance for Responsible Denim

Status
Beƫindigd
Startdatum
1 september 2016
Einddatum
21 augustus 2018
Thema's
Kunst, Cultuur en Creatieve Industrie
Regeling
RAAK-mkb

The denim industry faces many complex sustainability challenges and has been especially criticized for its polluting and hazardous production practices. Reducing resource use of water, chemicals and energy and changing denim production practices calls for collaboration between various stakeholders, including competing denim brands. There is great benefit in combining denim brands' resources and knowledge so that commonly defined standards and benchmarks are developed and realized on a scale that matters.
Collaboration however, and especially between competitors, is highly complex and prone to fail.

This project brings leading denim brands together to collectively take initia! steps towards improving the ecological sustainability impact of denim production, particularly by establishing measurements, benchmarks and standards for resource use (e.g. chemicals, water, energy) and creating best practices for effective collaboration. The centra! research question of our project is: How do denim brands effectively col/aborate together to create common, industry standards on resource use and benchmarks for improved eco/ogical sustainability in denim production? To answer this question, we will use a mixed-method, action research approach. The project's research setting is the Amsterdam Metropolitan Area (MRA), which has a strong denim cluster and is home to many international denim brands and start-ups.

Contactinformatie

Hogeschool van Amsterdam

Willem van Winden
Contactpersoon
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Dymph van Outersterp
Contactpersoon
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Telefoon: 020-5953328