DIGIREAL-XL Research, Development and Innovation Center on Digital Realities for Societal-Economic Impact

Startdatum1 januari 2022
Einddatum31 december 2025
  • KIA 5 - Sleuteltechnologie├źn
  • KIA 2 - Landbouw, Water en Voedsel
  • KIA 6 - Maatschappelijk Verdienvermogen
  • KIA 1 - Energietransitie en Duurzaamheid
  • B├Ętatechniek
  • Kunst
  • Economie
  • Smart industry
  • Kunst: onderzoek en innovatie in de 21e eeuw
  • De Blauwe route: water als weg naar innovatieve en duurzame groei
  • Creatieve industrie
  • Duurzame landbouw-, water- en voedselvoorziening
  • Gebouwde omgeving duurzaam en leefbaar
  • Kunst en de creatieve industrie

The objective of DIGIREAL-XL is to build a Research, Development & Innovation (RD&I) Center (SPRONG GROUP, level 4) on Digital Realities (DR) for Societal-Economic Impact. DR are intelligent, interactive, and immersive digital environments that seamlessly integrate Data, Artificial Intelligence/Machine Learning, Modelling-Simulation, and Visualization by using Game and Media Technologies (Game platforms/VR/AR/MR). Examples of these DR disruptive innovations can be seen in many domains, such as in the entertainment and service industries (Digital Humans); in the entertainment, leisure, learning, and culture domain (Virtual Museums and Music festivals) and within the decision making and spatial planning domain (Digital Twins). There are many well-recognized innovations in each of the enabling technologies (Data, AI,V/AR). However, DIGIREAL-XL goes beyond these disconnected state-of-the-art developments and technologies in its focus on DR as an integrated socio-technical concept. This requires pre-commercial, interdisciplinary RD&I, in cross-sectoral and inter-organizational networks. There is a need for integrating theories, methodologies, smart tools, and cross-disciplinary field labs for the effective and efficient design and production of DR. In doing so, DIGIREAL-XL addresses the challenges formulated under the KIA-Enabling Technologies / Key Methodologies for sectoral and societal transformation. BUas (lead partner) and FONTYS built a SPRONG group level 4 based on four pillars: RD&I-Program, Field Labs, Lab-Infrastructure, and Organizational Excellence Program. This provides a solid foundation to initiate and execute challenging, externally funded RD&I projects with partners in SPRONG stage one ('21-'25) and beyond (until' 29). DIGIREAL-XL is organized in a coherent set of Work Packages with clear objectives, tasks, deliverables, and milestones. The SPRONG group is well-positioned within the emerging MINDLABS Interactive Technologies eco-system and strengthens the regional (North-Brabant) digitalization agenda. Field labs on DR work with support and co-funding by many network organizations such as Digishape and Chronosphere and public, private, and societal organizations.


Breda University of Applied Sciences (BUAS)

Pieter Jasperse, contactpersoon
Telefoon: 076-5332821


bij aanvang project
  • 4DR Studios B.V.
  • Digishape
  • Enversed Projects B.V.
  • Flooid
  • Fontys Hogescholen
  • Logistics Community Brabant
  • MindLabs
  • Openbare Bibliotheek Midden Brabant
  • Poppodium 013
  • Provincie Noord-Brabant
  • Reblika B.V.
  • ROE Visual Europe B.V.
  • stichting Effenaar smart venue
  • Tilburg University


  • Argaleo B.V.
  • De Efteling B.V.
  • Stichting Heaviness