The Plastic Soup Experience - Influencing litter behavior by a circular solution made of recycled littered plastic

Plastic litter on land, which eventually ends up in seas, known as The Plastic Soup, ruins beautiful tourist destinations. While the hospitality industry both suffers and contributes to plastic litter, it also provides a perfect opportunity to engage guests and make them aware of this environmental issue. This proposal contributes to the development of conscious destinations by addressing the plastic soup problem in two ways: by recycling plastic from the sea and using it to create circular solutions within the hospitality industry, and by using these solutions as behavioural interventions to raise the awareness of hosts, guests and tourists about the plastic soup and change their behaviour for the better.